John Baldessari


I planned the design for the façade of the Italian Pavilion to appear as a giant tourist postcard. I see it as the façade of a Roman villa, flanked by two palm trees and a seascape from Southern California in a Venetian setting. Tourists, instead of buying a postcard, can take pictures of themselves standing in front of the façade and use that as a postcard that they can email to their friends.